INTRACLASS #13

TOPIC: Strategies to consider for e-business development.

OBJECTIVE: Analyze the evolution of competitive advantages.

DEVELOPMENT

Competitive advantage.-

Any characteristic of the company that differentiates it from the others placing it in a relative superior position to compete.

- Cost advantage.

- Advantage for product differentiation.

- Transaction advantage.

SWOT.-

Internal Factors.-

- Strengths.

- Weaknesses

External factors.-

- Opportunities.

- Threats

Competitive strategy.-

Undertake defensive or defensive actions to create a defensible position in an industrial sector.

RESULT

Identification of the competitive advantages for the application in tourism.