lunes, 20 de agosto de 2018

INTRACLASS #30

TOPIC: Efficient use of ICT in business management.

OBJECTIVE: Analyze the efficient use of ICT in business management.

DEVELOPMENT

Web analytics for companies.-
-Google RankBrain
-Facebook.
-Instagram
-Twiter
-Social networks.

Internet publicity.-
- See the site (CPM).
-Entra site (CPC).
-Make an activity (CPL).
-Make the campaign (CPA).

WEB pages Ecuador.-
-Domain name.
-Server.
-Design.
-The idea that sells.

Functionalities of the web page.-
-Esthetic.
-Services and usability.
-Information architecture.

RESULT
For a page to be successful you must obtain an independent domain, 
the aesthetics is very important in addition to the information.

miércoles, 15 de agosto de 2018

INTRACLASS #29

TOPIC: Positioning of search engines SEO.

OBJECTIVE: Analyze the SEO search engine positioning.

DEVELOPMENT

SEO Cycle.-
1. Investigate Keywords.
2. Analyze competition.
3. Analyze website.
4. Improve website.
5. Submit website.
6. Monitor rankings.
7. Report reports.
8. Generate links.

SEO Tools.-
- MOZ
-SEOBOOK
-SEOQUAKE
-GOOGLE KEY WORD TOOL
-WEBSITE GRADER
-SEO SCORES
-SEOSITE CHECK UP

Analytics for companies.-
-SOCIAL MENTION.
 
RESULT:
It was possible to analyze the cycle of SEO positioning strategies, as well as explain about SEO tools.