PRACTICE #11

EXTRACLASS #11

RESEARCH #2

JUMÓN TE ESPERA | CALAMEO

INTRACLASS #30

TOPIC: Efficient use of ICT in business management.

OBJECTIVE: Analyze the efficient use of ICT in business management.

DEVELOPMENT

Web analytics for companies.-

-Google RankBrain

-Facebook.

-Instagram

-Twiter

-Social networks.

Internet publicity.-

- See the site (CPM).

-Entra site (CPC).

-Make an activity (CPL).

-Make the campaign (CPA).

WEB pages Ecuador.-

-Domain name.

-Server.

-Design.

-The idea that sells.

Functionalities of the web page.-

-Esthetic.

-Services and usability.

-Information architecture.

RESULT

For a page to be successful you must obtain an independent domain, 

the aesthetics is very important in addition to the information.

PRACTICE #10

INTRACLASS #29

TOPIC: Positioning of search engines SEO.

OBJECTIVE: Analyze the SEO search engine positioning.

DEVELOPMENT

SEO Cycle.-

1. Investigate Keywords.

2. Analyze competition.

3. Analyze website.

4. Improve website.

5. Submit website.

6. Monitor rankings.

7. Report reports.

8. Generate links.

SEO Tools.-

- MOZ

-SEOBOOK

-SEOQUAKE

-GOOGLE KEY WORD TOOL

-WEBSITE GRADER

-SEO SCORES

-SEOSITE CHECK UP

Analytics for companies.-

-SOCIAL MENTION.

RESULT:

It was possible to analyze the cycle of SEO positioning strategies, as well as explain about SEO tools.

PRACTICE #9

WEB SITE

ECUdestinos

INTRACLASS #28

TOPIC: GOOGLE SITES.

OBJECTIVE: Create a web page for the tourist promotion of the JUMÓN Parish.

DEVELOPMENT

Create a Google site.-

1. On a computer, open the new version of Google Sites.

2. Bottom right, click Create.

3. Add content to your website.

4. To post the changes, click Publish up on the right.

Make a copy of a website.-

1. On a computer, open the website you want to copy in the new version of Google Sites.

2. At the top right, click More More than Duplicate website.

3. Under "File name", type a name for the copied website.

4. Optional: To change the website's location, click Change.

5. Click on OK.

Note: If the website is large, it will take a few minutes to copy.

Name a website.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click on Site without title.

3. Enter the name of the file on your website.

4. Press the Enter or return key.

Change the name of a website.-

1. On a computer, open the new version of Google Sites.

2. Find the site to which you want to change the name.

3. Click on More then Rename.

4. Write the new name and click OK.

Add a title.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click

3. Enter the name of the website.

4. Press the Enter or Return key.

RESULT:

The ECUdestinos website was created.

TASK:

Provide of content to the web page ECUdestinos.

2ND PARTIAL SLIDES SHOW

SLIDES SHOW

1ST PARTIAL ASSISTANCE

RECORDS OF ASSISTANCE RECOVERED OF THE SIUTMACH AND JUSTIFICATION OF THE UNSISTENCES.

DESCRIPTION OF SIGNATURE

 DESCRIPTION OF SIGNATURE

The development of new technologies has resulted in "the information society and the communication ", a new social context with strong repercussions in the world of work, especially in the service sector. This subject aims to make the student aware of the

new trends in business supported by computer technologies, marketing, economy and sociology.

The automation of administrative processes and within them commercial transactions, the personnel control, purchasing management or logistics; are topics that will be addressed with the

appropriate computer tools, thereby achieving the optimum efficiency point and competitiveness demanded by the knowledge society.

The knowledge imparted is fundamental to forming a competitive professional in this globalized and connected world. The Hospitality and Tourism professional will obtain competence to improve a training focused on proposing and promoting projects related to your area in the field of work, that at a world level, is playing.

The knowledge in technology taught in the chair, added to the bibliographic research, will be will be the fundamental axis to build a professional who knows how to learn and adapt to needs and demands of a changing market. Well, technology has the disadvantage of demand constant updating, because it rapidly advances. Therefore, the development is promoted of the scientific heritage and constant research otherwise knowledge is left expired It is for this reason that the focus of the subject is constituted in teaching the student the how to stay updated, where to look for information and how to discern the data for sift the uplifting from the surface and propose improvements in their professional performance environment.

INTRACLASS #27

TOPIC: Ebusiness opportunities.

OBJECTIVE: To efficiently use TICS in business management.

DEVELOPMENT

GOOGLE PENGUIN.-

Penguin is the official name for the update of the Google algorithm designed to fight the webspam. This update was launched in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains, 

and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone 

started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

The improvements that implement the algorithm include a better detection of links of little value, bought, in networks of articles, directories and basically 

any dynamic that implies trying to modify the profile of links of your web. The best way to ensure that Penguin does not penalize you is to respect 

Google's guidelines and passively generate links through your content.

SEO.-

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization).

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have turned 180 degrees to what was understood by SEO until recently. Now with SEO pursues what Matt Cutts himself qualifies as "Search Experience Optimization" or what is the same, "all for the user."

Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance

The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user's own experience. The more a content is shared, the more users have found it useful.

Relevance is the relationship a page has with a given search. This is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.

SEM.-

SEM (Search Engine Marketing) is the use of marketing tools and payment strategies in search engines (such as Google, yahoo ...) or natural positioning, which help us optimize visibility and increase traffic on our page or in other words refers to the promotion of a website in search engines, through the use of payment methods or other means such as the placement of advertisements on websites or blogs visited.

It is one of the most demanded techniques and used in online marketing thanks to its ease when measuring results.

To obtain better results and a positioning that comes as close as possible to the desired, we should strategically combine SEM through the use of payment methods together with natural or organic positioning strategies through the optimization of the contents of our Website (SEO on page).

RESULT

It was possible to understand what an SEO strategy and an SEM strategy consists of. And what is the PENGUIN CLAULER.

WORK IN GROUP #3

WORK IN GROUP #4

INTRACLASS #26

TOPIC: Online and off line strategies for tourism promotion.

OBJECTIVE: To use on-line and off-line strategies for the promotion of tourist attractions. 

DEVELOPMENT

RESULT

A blog was created to share information about the tourist destination, in addition to flyers and advertising spots for its dissemination.

EXTRACLASS #11

EXTRACLASS #9

PRACTICE #8

INTRACLASS #25

TOPIC: Ebusiness Opportunities.

OBJECTIVE: Analyze Market-Place tools and services.

DEVELOPMENT

1. Clear Winners

-AMAZON

-Eay -Careerbuilder.com

-Google

2. MARKETPLACE

Web space to get new suppliers or customers for their products and develop commercial networks.

3. SERVICES

-Content

- Deprocesses.

-Applications.

4. Computing in the CLOUD

-Public cloud.

- Private cloud

5. Electronic Administration

Modernization.-

-Organization.

-People Management.

-Quality and simplification.

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-Change management.

-Management of knowledge.

-Citizen participation.

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-Interoperality.

-Thematic tour.

-E-services.

RESULT

New concepts were learned such as: clauler, Penguin, Zeocks and e-send.

WORK IN GROUP #2

CANVAS MODEL 

INTRACLASS #24

TOPIC: Electronic commerce Ecuador- China.

OBJECTIVE: To know about the commercial alliances of the Ecuadorian-Chinese E-Commerce.

DEVELOPMENT

RESULT

It was possible to know about the products that Ecuador exports to China 

and the model of electronic commerce between the two republics.

2ND PARTIAL TEST

2ND PARTIAL TEST