INTRACLASS #6

TOPIC: Basic principles of e-business. 


OBJECTIVE: Analyze the factors that influence e-business. Analyze the web consumer psychology.


DEVELOPMENT

- Basic principles

Tangibility and Distance.

Currently most of the businesses are moving to the web, due to the low costs and the advantages it generates for the business and for consumers: speed, cheaper and personalized service.

Trust and Security.

For the typical consumer it is doubtful or distrustful to conduct business on the internet. So some experience the process and others abstain.

Boom and Motives.

Generally people use the web to get what they usually can not have either the environment or the situation.

Psychological Factor.

Without this factor, the habits of the typical consumer are framed. for example, bargaining and the evaluation of the product according to your criteria.

- Levels

1. experimentation: shopping online.
2. Integration: dissemination of the online shopping experience.
3. Transformation: the online shopping experience is adapted as a normal consumer process.

- Business Intelligence

Business Intelligence is the ability to transform data into information, and information into knowledge, so that the process of decision making in business can be optimized.

- Distortion impact

It is a trend that leads to a change of power in the market and this happens from some established players to other emerging ones.

- CRM 

RESULT

Application exercise of apps that help the development of tourism.

TASK

*Use the Custom Restaurant Menu application.

*Sign up for the ZOHO CRM app.