INTRACLASS #4

TOPIC: E-Business matrix and value chain of the hotel and tourism.

OBJECTIVE: Review the examples proposed in class about the e-business matrix. 

Make an example of the value chain of a restaurant.

DEVELOPMENT

- E-Business matrix.

The e-business matrix is ​​the business relationship that has an e-business model that is applied to a business and determines how it is working and how it makes its sales; depending on the parties that make or interact in a transaction.

- The value chain.

"The value chain is the sequence of activities carried out by the company to design, produce, sell, distribute and support its products. In turn, the chain is part of a larger value system "(Magretta, 2014, page 67). According to Ventura Victoria. "The value chain is a methodological instrument for the internal analysis of the company, which allows us to partition the company into separable activities and, in this way, know how that activity contributes to achieving the desired objectives" (MAPCAL, SA, 1997, page 59).

RESULT

Realization of the business matrix with real examples and Application of the value chain to a restaurant.

Interviw with the Restaurant Manager

BIBLIOGRAPHY & RESOURCE

Magretta, J. (2014). Para entender a Michael Porter. Mexico: Grupo Editorial Patria.

MAPCAL, S.A. (1997). Marketing, Publishing. La ventaja competitiva. Madrid, España: Ediciones Diaz de Santos, S.A.